TFE Hotels, headquartered in Australia, is an international hotel group operating in Australia, New Zealand, Germany, Denmark and Hungary. TOGA Far East Hotels (TFE Hotels) formed as a joint venture between two long established businesses, The TOGA Group’s TOGA Hotels, and the hospitality arm of Singapore’s Far East Orchard Limited, controlled by the privately owned Far East Organization.
Today, TFE Hotels comprises around 80 hotels with 11.826 keys in Australia, New Zealand and Europe under seven brands: A by Adina, Adina Apartment Hotels, Vibe Hotels, Quincy, Travelodge Hotels, Rendezvous Hotels, Collection by TFE hotels.
TFE Hotels expansion in Europe
Adina Hotels’ newest flagship hotel, the Adina Hotel Munich opened in the fashionable Werksviertel-Mitte district on October 1. The hotel occupies floors nine to 24 of a spectacular hotel tower making it the highest located hotel in the city and affording breath taking views… including a TFE first… views of flocks of sheep grazing on the grassy rooftops of neighbouring businesses. It is the third hotel opening in Europe and our sixth across our global network this year. In addition, new locations to open are Vienna, Munich and Wiesbaden. Two more hotels are to be opened in Düsseldorf and Stuttgart in 2022, followed by the first Adina Hotel in Switzerland in Geneva in 2023.
Adina debuts in Cologne
TFE Hotels opened the doors on the city’s first Adina in the North Rhine-Westphalia region this year. The 171-key new-build Adina Apartment Hotel Cologne features the spacious studios and apartment-style rooms, and smart design and all the amenities we expect in an Adina. The hotel is also superbly located directly on the banks of the Rhine and is just a short 15-minute walk to the city centre via the famous Hohenzollern Bridge. Plus, business travellers are equally well serviced given the hotel’s proximity to the trade fair and easy connections to the ICE train station Deutz. Sports and music fans will be able to take advantage of the hotel’s proximity to Cologne’s indoor Laxness Arena and outdoor lovers will naturally gravitate to the hotel’s two open terraces during the European summer or to the heated pool and sauna in winter.
Adina Vienna Belvedere debuts in Austria
As the first Adina Hotel to open in Austria, the Adina Apartment Hotel Vienna Belvedere brings an Australian lifestyle to the capital. One of only seven hotels to offer a swimming pool in the historic Austrian capital, the Adina Vienna Belvedere will literally make a splash in Vienna’s ultra-modern Quartier.
The hotel is perfectly positioned to offer both business and leisure travellers an easy entrée into the historic city centre and the cultural monuments of the Habsburg Dynasty including the nearby Belvedere Palace, Schweizergarten and Belvedere Museum. Vienna’s main train station is also close by and offers connections to the international airport, plus there’s a tram stop directly in front of the hotel. The hotel offers 134 studios & apartments with living and working spaces and fully equipped kitchens.
A by Adina brand makes a global debut
TFE Hotels officially launched the premium A by Adina hotel brand in February 2021, and with it the concept of ‘hotel living’, both of which are set to elevate TFE Hotels’ beloved Adina Hotels brand into a class of its own.
A by Adina hotels will appeal to those confident travellers who appreciate incredible design and quality of finishes as well as impeccable, personalised hospitality when they receive it. A by Adina’s bold brand promises are underpinned by three brand pillars – Contemporary Australian, Detailed Simplicity and Quiet Confidence – so it comes as no surprise that emotional intelligence is at the cornerstone of the brand’s intuitive service.
While every A by Adina location has been thoughtfully chosen to blend seamlessly within its surroundings, there’s always a contemporary Australian twist at the heart of every stay. Here, architectural finishes meet thoughtfully designed interiors. Team members are known as Curators, treating each guest visit as another opportunity to surprise and delight.
Meet A by Adina
Step inside, and you’ll find that perfectly suited balance between a hotel and residential experience. In our world, no two hotels are alike. Imagine architecture that tells its own unique story, with all the space you need to write yours. It’s the freedom to discover a new city, or just stay in and lounge the night away.
From business trips of virtually any length, to next-level staycations or family getaways with that extra bit of wow-factor. With us, it’s always personal because we’re anything but one-size-fits all, we’re the smart choice that makes every stay feel just right. Welcome to a new way to stay.
- A by Adina Sydney - Seconds away from the hustle and bustle of Sydney’s Australia Square, you’ll find 22 storeys of architecturally designed calm and indulgence...all in one.
- A by Adina Canberra - In this sustainable yet sculptural design by award-winning architects Bates Smart, your neighbours include Canberra’s newest foodie and retail hub and the nation’s most wow-inducing attractions. The hotel is perched on the doorstep of the famed Parliamentary Triangle at Lake Burley Griffin. Situated amongst the buzzing line-up of ‘must experience’ landmarks near the aptly named Constitution Place.